From a dreamy and elaborate Hobbit–themed video to one featuringÂ professional surfers, Air New Zealand has continued to createÂ in-flight safety instructions that strike just the right balance between entertainingÂ and informative. This week, the carrier has again made waves online with its latest safety guide,Â teaming up with the countryâ€™s national rugby team, the All Blacks, for a groovyÂ Men in Blackâ€“themed video.
Titled Men in Black Safety Defenders, it opens with All BlacksÂ captainÂ Richie McCaw and Â topÂ fly-half Dan Carter takingÂ orders from Rip Torn (reprising his role asÂ MIB chief Zed)Â to help Air New Zealand keep their passengers safe. Other team members, includingÂ Sam Whitelock and Kevin Mealamu, appear later in the video to demonstrate the airlineâ€™s safety features, while rugby legends, such asÂ former Australian rugby union player David Campese, former English playerÂ Martin Johnson, and retired Argentine player Augstin Pichot also make cameo appearances. The video also features Kiwi musician Stan Walker singing and dancing alongside All Blacks player Israel Dagg.
The video quickly becameÂ anÂ Internet sensation,Â garneringÂ over 1.2 million views just two days after it was published. It will be progressively availableÂ across Air New Zealand flights.
For more information, visit Air New Zealand.