Cathay Pacific’s New Look

  • The logo has been changed to a single brushstroke.

    The logo has been changed to a single brushstroke.

  • Color-coded classes will help streamline check-in and boarding processes.

    Color-coded classes will help streamline check-in and boarding processes.

  • New lounges will be unveiled around the world.

    New lounges will be unveiled around the world.

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As awarded by Skytrax in July, the world’s best airline has begun revealing its new brand image, which has been in the works for the better part of two years. Some changes are already apparent, such as the change of its logo to a single brush swish and color-coding for the different classes of travel. Others will be instated over the next year and a half, including everything from new lounges and entertainment options to in-flight services and website features.

For more information, visit Cathay Pacific.

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