Cathay Pacific last week announced it will be breathing new life to regional carrier Dragonair, giving it an identity more closely linked to its owner by renaming it to Cathay Dragon. With the rebranding,Â Cathay Pacific says Cathay Dragon will be able to further capitalize on the former’s international brand recognition “while leveraging Cathay Dragon’s unique connectivity into the expanding mainland China and regional markets.” The adoption of the Cathay brand will also see a new logo to for Dragonair, one that is, like its new name, identical to that of Cathay Pacific’s. The new identity takes the form of Cathay Pacific’s iconicÂ brushwing, though different from itsÂ green background, Cathay Dragon’s come with a red background. It will soon be rolled out across all of the airline’s 41 aircraft. Since becoming a subsidiary of Cathay Pacific in 2006, Cathay Dragon has started serving 23 new destinations and recorded a significant increase in passengers, flying a total of seven million in 2015 alone.
For more information, visit Cathay Pacific.