Itâ€™s hard to pinpoint the genesis of South Koreaâ€™s craft beer scene. One tale says it all started with a hit television show titled My Love from the Star where the protagonists regularly indulged in chimekâ€”thatâ€™s a portmanteau of the words â€śchickenâ€ť and â€śmaekjuâ€ť (beer). The showÂ led customers to troop to Gyeongnidan, the home of hip grubs-and-alcohol hang outs.
True or not, Seoulâ€™s suds have become definitely better compared to a decade ago, when the country was nicknamed â€śLand of the Bland.â€ť One of the microbrewery owners credited for improving itÂ is Hee Yoon-Kim, creative director of the Booth. In a video series commissioned by Korean Air, she talks about the growth of the scene and why a mug of beer does wonders for the mind and soul.