What’s Brewing: Cathay Launches Betsy Beer

Betsy Beer was crafted in partnership with Hong Kong Beer Company.

Betsy Beer was crafted in partnership with Hong Kong Beer Company.

Named after Cathay Pacific’s first aircraft, Betsy Beer prides itself on being the first-ever ale designed for high altitude. The beverage was developed with the modern traveler in mind, combining ingredients obtained from Hong Kong and its first destination: the United Kingdom. With New Territories-sourced honey, dragon fruit, and English Fuggle hop forming its distinctive flavor, Betsy seeks to “heighten the senses” in the face of cabin pressure.  “We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well,” says Cathay’s Julian Lyden.

A tasting panel helped to develop the beer's flavor combination.

A tasting panel helped to develop the beer’s flavor combination.

First and Business Class travelers flying between Hong Kong and the United Kingdom (London and Manchester) will be able to get a sip of this new innovation from March 1 until April 30, 2017. The beer will also be available at Cathay’s Hong Kong and London Heathrow lounges, select Swire-owned restaurants including Mr & Mrs Fox and Café Gray Deluxe, and online via Deli Delight.

For more information, visit Cathay Pacific.

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