From coffee shops and bars to galleries, boutiques, and other creative spaces, South Jakarta‘s Kemang areaÂ has long been a melting pot for the city’s creative minds and movements. So when Ara, a multi-label concept store, opened its doors in the neighborhood earlier this week, it seems only natural that the space fits rightÂ in.
Nestled in the first floor of the Colony 6 building, Ara takes the shapeÂ of a gallery, where ready-to-wear piecesÂ by emerging Indonesian labels have been carefully hand-picked to be showcased. The space itself was initiated by three of Indonesia’s most promising designers â€” Friederich Herman, Peggy Hartanto, and Toton â€” and includes works by a number of other noteworthy labels, namely Fbudi, Saptodjojokartiko, Papulo Batik, Clarissa Kwok, Kraton Auguste Soesastro, Laison by Aurelia, Litany, Olenka, Patrick Owen, and Rosalyn Citta.
Put together with the assistance of former fashion editor Jo Elaine, who also curates the pieces, and interior designer Brian Gondokusumo,Â Ara boasts a simple look that seems intentionally stripped down to allow the pieces that it displays to shine and speak for themselves.Â Dresses with intricate details, handmade accessories, and shoes are neatly displayed across aÂ room dominated byÂ neutral shadesÂ save for the occasional red found on the thin pipes that line its ceiling, the paint that splashes across its windows (the work of artistÂ Angela Judiyanto), andÂ its couch.
“The neutral and open layout invites customers to experience retail in a fun and engaging,” it says in a statement. “Ara sees fashion as a way of communicating individual expression in an honest, respectful, and undiscriminating manner, welcoming anyone and everyone curious enough to learn and expect more.”
Whether for Jakarta residents or fashion enthusiasts traveling in the city, Ara is the stop to makeÂ for those looking to get their hands on pieces byÂ some of Indonesia’s finest talents.Â â€“Christabelle Palar
For more information, visit Ara.Â