Ara, a Showcase of Indonesia’s Emerging Labels

  • Ara boasts a simple, minimalist interior, with neutral colors and light touches of red.

    Ara boasts a simple, minimalist interior, with neutral colors and light touches of red.

  • Ara highlights ready-to-wear items by Indonesia's up-and-coming designers.

    Ara highlights ready-to-wear items by Indonesia's up-and-coming designers.

  • A selection of footwear and jewelry showcased at Ara.

    A selection of footwear and jewelry showcased at Ara.

  • Peggy Hartanto's designs showcased inside a big black box.

    Peggy Hartanto's designs showcased inside a big black box.

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From coffee shops and bars to galleries, boutiques, and other creative spaces, South Jakarta‘s Kemang area has long been a melting pot for the city’s creative minds and movements. So when Ara, a multi-label concept store, opened its doors in the neighborhood earlier this week, it seems only natural that the space fits right in.

Nestled in the first floor of the Colony 6 building, Ara takes the shape of a gallery, where ready-to-wear pieces by emerging Indonesian labels have been carefully hand-picked to be showcased. The space itself was initiated by three of Indonesia’s most promising designers — Friederich Herman, Peggy Hartanto, and Toton — and includes works by a number of other noteworthy labels, namely Fbudi, Saptodjojokartiko, Papulo Batik, Clarissa Kwok, Kraton Auguste Soesastro, Laison by Aurelia, Litany, Olenka, Patrick Owen, and Rosalyn Citta.

Put together with the assistance of former fashion editor Jo Elaine, who also curates the pieces, and interior designer Brian Gondokusumo, Ara boasts a simple look that seems intentionally stripped down to allow the pieces that it displays to shine and speak for themselves. Dresses with intricate details, handmade accessories, and shoes are neatly displayed across a room dominated by neutral shades save for the occasional red found on the thin pipes that line its ceiling, the paint that splashes across its windows (the work of artist Angela Judiyanto), and its couch.

“The neutral and open layout invites customers to experience retail in a fun and engaging,” it says in a statement. “Ara sees fashion as a way of communicating individual expression in an honest, respectful, and undiscriminating manner, welcoming anyone and everyone curious enough to learn and expect more.”

Whether for Jakarta residents or fashion enthusiasts traveling in the city, Ara is the stop to make for those looking to get their hands on pieces by some of Indonesia’s finest talents. –Christabelle Palar

For more information, visit Ara

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