British Airways Tries Paperless Tags

  • Heathrow will be first airport to try British Airways' paperless bag tags.

    Heathrow will be first airport to try British Airways' paperless bag tags.

  • In the future, bag tags might be all electronic with British Airways.

    In the future, bag tags might be all electronic with British Airways.

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Paper luggage tags could be a thing of the past if British Airways’ latest trial is a success. The airline has developed an electronic bag tag that will allow passengers, once checked-in, to hold their smartphones over the tag to automatically update it with a unique barcode that contains flight details and displays the bag’s destination.

Frank van der Post, British Airways’ managing director, brands and customer experience, said, “This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalized electronic baggage tag that changes with the swipe of a smartphone – every time they fly.”

The trials start in August at London’s Heathrow Airport. The electronic tag is part of a larger British Airways’ initiative to create products and services to help passengers move through airports quicker, easier, and more comfortably. Other major trials have already taken place or underway for innovations such as self-service bag drops, automated boarding gates, and automated check-ins.

For more information, visit britishairways.com

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