GHM, the luxury hotel group known for ultra-chic properties such as The Chedi Andermatt, The Legian Bali, and The Nam Hai Hoi An, kicked off March with the launch of its new lifestyle blog, GHM Journeys.
Created in partnership with DestinAsian, the blog hones in on the locations of GHM’s hotels and resorts, bringing together topics of lifestyle, design, arts, culture, activities, food, and wellness to deliver a diverse, travel-based reading experience. The blog covers everything from UNESCO World Heritage Sites to cultural festivals and local recipes, authentically and intimately profiling the places, people, and ideas that GHM guests might encounter while on holiday. Since its launch March 2, GHM journeys has been releasing an article per week, but come April, it will increase its publishing to twice weekly to keep the flow of information humming along.
For those unfamiliar with GHM, one need not look further than any one of the properties within its acclaimed portfolio to see what the company is all about. Founded in 1992, the Singapore-based hotel management group has made a name for itself by creating world-class boutique hotels stretching from Southeast Asia to the Middle East and Europe. With the help of distinguished designers and architects, GHM has created properties that draw directly from their rich cultural and historic settings to shape the experiences of their guests.
These experiences haven’t gone unheralded either, as GHM has been extensively acclaimed in worldwide hotel rankings. From The Chedi Andermatt’s ranking as Switzerland’s top-rated hotel by European Newspaper of the Year SonntagsZeitung to The Legian Bali’s recognition by The Leading Hotels of the World organization and The Nam Hai Hoi An being named the top leisure resort in Asia by a Smart Travel Asia online poll, GHM has continued to wow guests around the globe.
And GHM Journeys is doing the same. In its pursuit for hotel nirvana, GHM has created yet another reason for travelers to get on board the GHM bandwagon with its new corner of the web, where curious readers can go to learn about everything from renowned architects to ethnic minorities and new-age bohemian hangouts. It’s one more example of GHM’s continual pursuit of innovation and creativity.
For more information, visit GHM Journeys.
Note: This is an advertising campaign by GHM in partnership with DestinAsian.