With a focus on social spaces and local experiences, the brand looks set to welcome more than 200 hotels over the next decade.
InterContinental Hotels Group (IHG) has unveiled a new upscale brand called Voco, which looks set to welcome more than 200 hotels over the next decade.
Meaning â€śto inviteâ€ť or to â€ścome togetherâ€ť in Latin, Voco aims to preserve the charm of an individual hotel, while imbuing it with the quality of the hospitality brand.
The brand has confirmed its first signing with Watermark Hotel & Spa Gold Coast in Surfers Paradise, Australia, a 388-room hotel located just steps away from the beach. It will debut under the Voco flag in late 2018.
At Voco-branded hotels, guests can expect an experience defined by informal service style, thoughtful details, and a distinctive identity that sets them apart from IHGâ€™s other brands.
Upon arrival, one will enjoy a signature welcome experience and a fuss-free check-in process that comes with an unexpected, locally-influenced treat.
Guests are encouraged to take time out for themselves, with rooms that offer cozy beds, quality bathroom amenities, rejuvenating aerated showers, a variety of viewing content on Smart TVs and Internet connectivity in every room.
Socializing will also be a big part of the Voco brand, with hotels that boast vibrant bar and lounge spaces, that are perfect for solo coffee breaks or gatherings with friends.
More information here.