Jumeirah Group, the global luxury hotel company that manages the ultra luxuriousÂ Burj-Al Arab in Dubai, has launched an all-new mobile platform to help make the booking process easier for guests on their mobile or tablet device. The new mobile platform allows users to conveniently make their bookings through a three-step booking flow that can load under three minutes on 3G connections. Â The group claims a focus on mobile have been a worthwhile investment, with half of the visits accumulated on its website being made on phones or tablets.
â€śOur guests are accessing the internet in a much wider range of ways than before,” saidÂ Ross McAuley, group vice president of brand, digital and loyalty. Â â€śTablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online.Â Thatâ€™s why it is extremely important for an innovative company such as Jumeirah to stay ahead of the game, continuously enhance its web offering and remain a true industry leader.â€ť
For more information, visit Jumeirah.