Bridging the worlds of art, fashion, and philanthropy, Vietnamese-turned-international fashion label Phuong My has teamed up with 11-year-old Singaporean artist Gelyn Ong to produce a limited collection of 15 dresses.
“I was very touched when I first saw Gelyn’s works of art, especially her use of different colors and techniques, but even more so after meeting her in person and hearing about her charity work,” explained Tran Phuong My, creative director of Phuong My. “I knew instantly that I wanted to collaborate with her and also to be able to contribute back to the community, so this is truly a tremendous opportunity and an honor.”
Established in 2013, Phuong My has already been featured in Vogue Italia and British Vogue and has also shown at New York Fashion Week. The new dresses come in five styles printed with abstract representations of Singapore’s national flower, the orchid, to commemorate the country’s 50th anniversary. Available in three sizes, they reinforce Phuong My’s reputation for fine cutting and tailoring while showcasing the watercolor work of Ong, WWF Singapore’s Young Ambassador since 2012.
“I am extremely excited to work with Phuong My as this will be the first time that my paintings are translated onto fabric and fashion,” says Ong. “With this art-and-fashion charity collaboration, we hope to reach out to more people who in turn will be able to help those who are less fortunate.”
All proceeds from the sales of Ong’s dresses at Singapore’s Takashimaya department store will go to Make-a-Wish Foundation Singapore. Dresses are priced between US$560 to US$1050. — Sanjay Surana
For more information, visit Phuong My.