Members of its loyalty program will soon be able to use digital miles at retail partners.
Touted as a âworld firstâ by the airline, this blockchain-based airline loyalty digital wallet will be launched within the next six months after successful trials with Microsoft and KPMG Digital Village.
For the uninitiated, blockchain is a technology which uses cryptography, originally developed for the digital currency Bitcoin, to create a type of digital ledger.
SIAâs CEO Goh Choon Phong said: âThis groundbreaking development in which we will be using blockchain technology to âdigitalizeâ Krisflyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers.â
This move is also aligned with the airlineâs recently unveiled Digital Innovation Blueprint, which outlines its aim to become the âthe leading digital airline in the world.â
More information here.