Swiss么tel Creates Vitality Guides

  • Swiss么tel Amsterdam is a picturesque 10-minute walk to the Anne Frank House, one of the major attractions in the city.

    Swiss么tel Amsterdam is a picturesque 10-minute walk to the Anne Frank House, one of the major attractions in the city.

  • The night view from Swiss么tel Nankai Osaka.

    The night view from Swiss么tel Nankai Osaka.

  • The Navy Pier in Chicago, one of the featured attractions in the Chicago Vitality Guide.

    The Navy Pier in Chicago, one of the featured attractions in the Chicago Vitality Guide.

  • The view at dusk from the Swiss么tel Istanbul.

    The view at dusk from the Swiss么tel Istanbul.

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According to the ITB World Travel Trends Report 2014/2015, there has been a rise in the demand for specialized travel as more and more people look for individual, authentic聽experiences that engage with the local community. Rising to the call-of-action, Swiss么tel Hotels & Resorts has partnered with alpine adventurer John Harlin to create a series of destination-focused Vitality Guides鈥攄igital maps that take guests on a walking tour to major points of interest near Swiss么tel locations. Those using the app聽can play tour guide too:聽an interactive component lets guests pinpoint and share their discoveries with other travelers.聽These guides are supplementary to the brand’s ongoing Vitality program, which ranges from聽in-room workout tips to nutrition-optimizing meals, aimed at inspiring travelers to maintain active minds and bodies while on the go.

鈥淭his year, we wanted to celebrate Vitality in a fresh and fun way and to provide our guests with a new travel tool to experience the Vitality concept all year long,鈥 says Lilian Roten, vice president of the Swiss么tel brand. 鈥淭hrough our new Vitality Guides, we can now curate a list of compelling attractions that will help our guests gain a greater appreciation and deeper sense of place of the destination they are visiting.鈥

Currently, the guides are available in Singapore, Bangkok, Shanghai, Foshan, Osaka, Sydney, Kolkata, Istanbul, Ankara, Chicago, Zurich, Amsterdam, Berlin, Bremen, Dresden, Dusseldorf, Geneva, Moscow, Sochi, and Tallinn, with more destinations to be added throughout the year.

For more information, visit聽Swiss么tel Hotels and Resorts.聽

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