Throughout the month of June, the history and craftsmanship of some of the world’s most iconic luxury brands will take center stage at The Peninsula Hotel’s Hong Kong, Beijing, and Shanghai properties. Under the theme “Legendary Artisans”, a series of exclusive collection launches, store animations, and culinary events will take place at each hotel’s Arcade, a dedicated space within the properties’ premises with a long history of housing a fine selection of leading fashion and jewelry houses.
Among those participating in the campaign is London-based jeweler Graff, which will have its iconic Butterfly timepiece collection showcased across the three hotels, while Harry Winston will see an exclusive preview of its 2016 Basel pieces (which are not typically revealed in the region until later in the year) and a demonstration of the making of its feather collection.
Aside from simultaneous exhibitions, each property is also slated to host its own series of exclusive programs. At The Peninsula Hong Kong, whose Arcade became the first home to some of the world’s high-end brands after it opened in 1940, leather goods maker Goyard will be debuting an exclusive “Peninsula Edition” Bourget trolley suitcase, while an exclusive afternoon tea session by the hotel’s own culinary experts will be held in partnership with Tiffany & Co. At The Peninsula Beijing’s 25-year-old Arcade, Italian luxury goods brand Bulgari will dazzle visitors with a month-long high-jewelry exhibition, and at The Peninsula Shanghai, the sessions includes a showcase of 10 limited edition Peninsula Franck Muller watches, which will be exclusively launched and sold at the property.
For guests wanting to stay longer to immerse themselves in the “Legendary Artisans” experience, a special package is available in Hong Kong starting US$1,119, which comes with a 20 percent shopping privilege at The Peninsula Boutique, a round-trip hotel transfer on a Rolls Royce, daily breakfast for two, and a set dinner for two at either the Spring Moon or Felix. In Shanghai, a special suite experience starts at US$950 per night, with additional privileges including daily breakfast, an 80-minute spa treatment, round-trip airport transfers, and an afternoon tea session.
The “Legendary Artisans” campaign will run from June 1 to 30.
For more information, visit Peninsula.