The Viceroy New York just opened earlier this month, but once guests step inside, they will think they have stepped back in time. The slick glazed black brick and metal exterior of the hotel gives way to an interior, which harkens back to the 1960s and beyond, designed by the firm Roman and Williams. The firm is also responsible for the sleek interiors at the Ace Hotel New York and the Standard NYC. The interior, using a mix of iroko wood, brass, aluminum and leather, invokes a masculine and sophisticated feel that runs throughout the hotel.
Guests get a grand first impression with the Viceroy’s double-high ceiling lobby filled with vintage-inspired furniture and towering murals that touch upon the state’s past. In addition to sight, the hotel engages guests’ noses by pumping a custom scent created by 12.29 throughout the property. Other public spaces include a handsome library with a collection of books about New York and a basement-level swimming pool and fitness center.
When guests reach their room or suite (there are 240 in the hotel), they will find more of the yesteryear aesthetic (luxurious wood paneling and a glamorous ocean-liner theme) but also a host of modern-day amenities, including custom Sferra linens, floor-to-ceiling windows that actually open, a Beats by Dr. Dre sound system, Illy espresso machine, free high-speed Internet, and a complimentary smartphone for the duration of their stay. In the stately black-and-white tiled bathrooms, guests will find custom mirrors, walk-in showers, and full-size Neil George spa products.
Because of its very recent opening, not all of the hotel’s features are up and running yet. At the end of the month, look forward to the Kingside restaurant and bar—the latest from chef Marc Murphy and the Gerber Group—opening and at the end of the year, the Viceroy’s rooftop bar is set to open. Until then, it’s 29th floor bar is serving drinks and light dishes from Kingside with a great view of its own.
120 W 57th Street; 1-212/830-8000; Viceroy New York; doubles start from US$559