From the beats that welcome guests upon entering their room to regular music programs featuring local and international DJs and bands, W Hotel and Resorts has always been the youthful, musical child of Starwood’s family of hotels. Nearly two decades after its launch, the brand is taking things to even greater heights and diving deeper into the world of music with the recent launch of Sound Suite, its first-ever music studio, at its Bali property.
The first of a series of studios opening in a handful of other W properties around the world, the project is the brainchild of the brand’s North American music director, DJ White Shadow, and is brought into fruition in collaboration with the local and regional music curators as well as Coca-Cola, W Hotels’ longtime partner. Be it guests looking for a unique holiday experience or touring artists in need of a space to record while on the road, the studio comes equipped with a sophisticated set of equipment by brands such as Pioneer, Native Instruments, and Moog, along with a wide range of instruments hand-picked by W Bali music curator Damian Saint from local craftsmen in Ubud.
“While traveling around the globe making music for the last decade, I’ve run into many challenges including costly studio rentals, the risk of disturbing other guests, and not being able to find a suitable place to listen to or create music,” DJ White Shadow says. “We dreamed up an environment for musicians to create that is convenient, stylish and functional. I’m thrilled to partner with the equally innovative team at W Hotels – there isn’t another brand that could bring this idea to life on such a global scale and in such an innovative way.”
Set to open later in the year at W Hollywood, W Barcelona, and W Seattle, Bali became the venue of choice for the brand’s first music studio thanks to its strategic location in the Asia-Pacific region and a music scene already awash with up-and-coming artists and inspiration. Additionally, the brand hopes the studio will enable them to take part in the growth of the local music scene by nurturing emerging artists and giving them an outlet to grow.
“You have a lot of artists going to Australia making a stop in Bali. We also have very high traffic from Singapore and Hong Kong, people just coming here to relax,” W Hotels senior brand director for Asia-Pacific Arnaud Champenois said in an interview. “Over the past 15 years Bali has managed to develop a club scene and music scene, and in the past five years, the boom of the Seminyak area changed the entire scene. So you have this audience in Bali and a great music scene.”
For more information, visit W Retreat & Spa Bali.