Women rule when it comes to planning travel according to a new survey by travel search website, Skyscanner. The results show that just 9% of these leading ladies let their partners plan holidays based on an international poll of 1,000 travelers.
Of the men surveyed, a third claimed they were hands off because their partner could find better deals. One in 10 admitted that laziness was to blame.
It’s unlikely that the status quo will change, however, with just 5% disagreeing on current travel decisions. Further, 95% of women and 97% of men claim to be content with the manner in which they plan travel andÂ only 24% of women said they would be happy to let their partner make all the holiday decisions.
Discretionary spending appears to be the most fickle point of vacationing, with nearly one in every 10 respondents arguing about the issue. Flight options are the most straightforward, with little dissent.
With women taking charge in vacation research and booking, it seems travel providers should focus their efforts on marketing to these leading ladies.