New Look for Singapore Airlines

  • Each seat has a 61-centimeter LCD screen.

    Each seat has a 61-centimeter LCD screen.

  • Economy-class passengers will now have more leg room and personal space.

    Economy-class passengers will now have more leg room and personal space.

  • Passengers throughout the aircraft will enjoy inflight entertainment by KrisWorld.

    Passengers throughout the aircraft will enjoy inflight entertainment by KrisWorld.

  • Singapore Airlines' new business class.

    Singapore Airlines' new business class.

  • The beds in business class are the widest in the industry.

    The beds in business class are the widest in the industry.

  • Business-class seats come with two new seating positions.

    Business-class seats come with two new seating positions.

  • A new shell design in first class gives passengers added privacy.

    A new shell design in first class gives passengers added privacy.

  • The new first-class seats are the industry's widest.

    The new first-class seats are the industry's widest.

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Lucky Singapore Airlines customers traveling between the city-state and London in September will be the first to experience the results of the airline’s US$150-million upgrade. First, business, and economy classes have all received new and improved products.

“Special attention has been given to ergonomics, comfort, convenience, and design, as well as to our customers’ interests and lifestyles,” said SIA’s Executive Vice President Commercial Mak Swee Wah. “The task that we gave ourselves and our design partners when we started the process was to make ‘A Great Way to Fly’ even better. We are confident that we have delivered.”

In the first-class cabin, passengers will find new seats that have a very generous width of 89 centimeters and transform into luxurious flat beds that stretch out to a little more than two meters. The seats also have an ergonomically sculpted cushion, improved headrest, new padded headboard, and an additional mattress layer to help ensure the highest level of comfort. For added privacy the seats feature a new fixed-back shell design and side panels.

Business class travellers will enjoy seats that can recline at 132 degrees and boast two new seating positions—Lazy Z and Sundeck—which allows for greater comfort and flexibility during flights.

Last but not least, the economy class also received a number of new and improved elements including new contemporary fabric design, backrest cushions with side bolsters for better back support, an ergonomically sculpted headrest for better neck support.

Every class also received bigger LCD screens—58 to 61 centimeters in first, 39 to 46 centimeters in business, and 27 to 28 centimeters in economy—and will also have an upgraded KrisWorld inflight entertainment system.

The improvements have been made in first, business, and economy classes in eight Boeing 777-300ER aircrafts with plans to include the products on future Airbus A350 aircrafts.

For more information, visit singaporeair.com

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