It could be the ultimate Swiss souvenir: a jar of Authentic Mountain Air collected from a secret location in the Alps. London-born Basel resident John Green is behind the initiative, selling this most atmospheric of products for a breathtaking US$97 for 500ml and $167 for one liter. A bit steep? â€śEverything in Switzerland is expensive,â€ť says Green, â€śand this is the best air in the world. Also, unlike cheese and chocolate, itâ€™s zero calories.â€ť Thereâ€™s a charitable aspect as well: 25 percent of Greenâ€™s profits go to World Vision to support a clean water program in Africa. And if thatâ€™s not enough to sell you, the jarsâ€™ price tag also includes worldwide shipping as well as a certificate stating the GPS coordinates of the airâ€™s source, which weâ€™re told is somewhere in a pine forest near Zermatt.
This article originally appeared in theÂ April/May 2017Â print issue of DestinAsian magazine (â€śBottled Upâ€ť).