Set opposite its time-honored sister store on a Hanoi street famed for its silk shops, Tan My Design (61 Hang Gai St.; 84-4/3938-1154; tanmyembroidery.com.vn) gives three generations of embroidering history a modern outlook. The striking three-story boutique is a shrine to local artisans (including renowned interior designer Pascal Dang) alongside the storeâ€™s owner, clothier Do Thanh Huong. Tan Myâ€™s various fashion and homeware creations update classic Vietnamese stylings: toiletry bags are spruced up with fine embroidery, and Hanoian silks are pleated into sumptuous bedspreads and pillowcases. Be on the lookout for the Tan My CafĂ©, set to dish up French-inspired snacks here in the near future.
Originally appeared in the May 2009 print issue of DestinAsian magazine (â€śGypsy Tales: Shoppingâ€ť)