Above: A beach in Sanya on Hainan Island.

Sanya is rapidly emerging as one of China’s most popular destinations. As the nation’s southernmost city—it’s located on the southern tip of Hainan Island—it enjoys year-round warm weather, attracting visitors from around the region, including Hong Kong.

For luxury hoteliers, setting up shop in Sanya is a no-brainer. You’ll find offerings from Conrad, Banyan Tree, Ritz-Carlton, and many others.

Earlier this week One&Only Resorts, which targets the ultra-luxury market and charges accordingly, announced it will launch a property in Sanya, its first in China. Expected to open in early 2014 on Tufu Bay, the One&Only Sanya will include about 180 rooms and villas and command private-coastline views.

“Tufu Bay is ideally suited for creating the first One&Only experience in China,” said Sol Kerzner, chairman of the developer Kerzner International. “The setting is just spectacular and I am very confident the resort will be well received by our many loyal One&Only guests and new guests alike.”

One&Only The Palm in Dubai earned a spot on DestinAsian’s 2011 Luxe List. The brand is also found in the Bahamas, Mexico, Mauritius, the Maldives, and South Africa.