DestinAsian – Amazon, despite being the worldâ€™s largest Internet-based retailer, is no stranger to good â€˜old brick-and-mortar.
Following a series of physical book stores and pop-ups of late, it will be unveiling a full-fledged bar in Tokyoâ€™s upscale Ginza district from October 20 to 29.
This move is in line with the retail giantâ€™s expansion into the alcohol business. In August, they expanded their one-hour wine delivery service in select US cities; and last year, launched a wine recommendation service in Japan, featuring in-house sommeliers.
For 10 days in October, Amazon Bar in Tokyo will offer a stylish space where customers can pick out the perfect wine, beer or sake (US$4.50 to US$13.50) to suit their taste buds.
To keep things exciting, the bar wonâ€™t have a menu. Instead, customers answer a set of questions regarding their preferences and cravings via a tablet, thereafter receiving a list of beverage recommendations.
Unsatisfied with the virtual recommendations? Speak to an on-site wine expert, whoâ€™ll be more than happy to help you pick out a vintage to please your palate.
Customers can also complete their drinking experience with bar bites, made with ingredients sourced through Amazonâ€™s AmazonFresh grocery delivery service. A must-try is the special Red Wine Pocky pretzel sticks, which Amazon will begin selling later this month.
Tokyo-to, Chuo-ku, Ginza 7-3-5, Hulic Ginza 7-chome Building,1st floor.