Air France has revealed its new brand identity through the release of glossy advertisements depicting “Air France, France is in the Air.” The ads play up iconic elements of French culture from a jet flying low over the manicured gardens of Versailles to a Montmartre-inspired feather fan listing the destinations of the airline from its points. While in recent years the airline has stuck by its decidedly vanilla “Making the sky the best place on earth” slogan, the new campaign illustrates the glamour of French culture. Paris-based BETC creative agency is behind the vibrant realization of French lifestyle. The new campaign includes six visuals illustrating the airlines services including the Airbus A380, first and business classes of service, and on-board gastronomic delights. Twelve additional posters highlight destinations by the airline including New York, Brazil, China, Japan, and Italy. Argentine photographers Sofia & Mauro shot the campaign for BETC. To see the six airline campaigns, hoover your mouse over the image and click the arrow to scroll to the right.
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