Etihad Airways has teamed up with LUXE City Guides to provide a stylish set of amenity kits for the airline’s business-class passengers. Inspired by the carrier’s extensive global services, the kits sport modern designs that take their cue from select cities in the airline’s network, namely London, Hong Kong, Sydney, Los Angeles, Madrid, and Abu Dhabi. The blue and red dominating the London kit, for example, is a nod to the iconic London Underground map, while the red and yellow patterns on the Madrid kit represent the color of the Spanish flag. In the kits passengers will find a guide book by LUXE City Guides that correspond to the featured city, alongside a sleep pack containing socks and eye mask and skincare products designed exclusively by London-based skincare and grooming brand Scaramouche + Fandango.
“The introduction of these kits is not about providing brand names to our Business Class guests,” said Calum Laming, Etihad Airways’ vice president guest experience. “It is about intelligent design, functionality, and providing them with products which are attractive, natural, useful, and reusable.”
For more information, visit Etihad Airways.