After its recent collaboration with Netflix, Virgin America continues to find ways to improve passengers’ in-flight experience, this time by teaming up with music streaming company, Spotify, and The New York Times. Spotify users can now tune in to any music provided in the app’s catalog, which has over 30 million songs, while new users will have the option of signing up for free—a package that comes with ads, which users are not allowed to skip—or a 30-day trial. The airline has also curated over 60 destination-based playlists inspired by different cities it operates in. Similar to this, the airline’s collaboration with The New York Times will give passengers complimentary access to select content from the publication’s website and also offer passengers to start a 30-day trial. Both facilities will be available on flights equipped with ViaSat WiFi.
“Virgin America has always been about providing guests with the largest breadth of entertainment and more control over their in-flight experience, whether through the fleetwide WiFi we’ve offered since 2009 or the library of latest release films, live TV, videogames and MP3s available at every seat via our Red® entertainment touch-screens,” said Virgin America vice president of brand marketing and communications, Abby Lunardini. “With our new ViaSat WiFi, we’re excited to take this offering to the next level by offering guests the ability to stay informed with access to daily New York Times content and their favorite music with the entire Spotify catalogue at 35,000 feet.”
For more information, visit Virgin America.