Facebook, Twitter, Instagram, and other social media platforms have by now become a staple for airlines and many other brands in engaging with their audience and promoting the latest deals and best offers. But that’s not to mean creativity and originality on social media have been completely exhausted. Straying from the mainstream path and into less familiar territory, Icelandic low-cost carrier WOW Air has decided to set up camp in a platform that, while not completely new, has been the subject of much discussion and viral debates over the past couple of years: Tinder.
The airline announced last week on its Twitter account that it will be giving away one pair of tickets on the location-based dating app, and called on Tinder users in Canada—an upcoming destination in the airline’s portfolio that is set for a 2016 launch—to find the brand and swipe right for a chance to win a trip to Iceland. Staying true to Tinder culture, users who match with the brand will then have to sweet talk their way into winning, the way they would with other matches they meet on the app. The winner is then chosen by the airline based on their skills in using pick-up lines. “If you see us on Tinder and manage to WOW us with your pick up lines, you could win!” the brand said on Twitter. On its Snapchat account, the airline has also shown off some of the lines it’s been receiving, which it entertains with equal wit.
After Canada, the carrier went on to launch the same contest for Tinder users in Boston, which will run until October 19. The contest will reportedly be held across all of the carrier’s North American destinations, with users in Washington D.C. expecting to soon have a chance at swiping right and showering the airline with their best lines.