The ALL Visa card will allow members to earn more loyalty points when making purchases.
Accor, whose brands include Raffles Hotels & Resorts, Sofitel, Belmond, Swissôtel, and Pullman, has announced a partnership with payment service provider Visa.
Following the launch of the group’s new loyalty program ALL—Accor Live Limitless last year, it has released a co-branded ALL Visa card that will allow members to earn more loyalty points when staying at an Accor property or when making purchases.
Sébastien Bazin, chairman and chief executive officer of Accor, said: “This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily.”
Cardholders will be able to enjoy new experiences and even more complimentary hotel nights across Accor’s 39 hotel brands, in more than 5,000 hotels and residences across 110 destinations.
Accor will collaborate with Visa’s partner financial institutions and banks to issue the card across Europe, North and South America, the Middle East, and the Asia Pacific.
The French hospitality group says that it hopes to “engage customers beyond their stay via industry-leading benefits and innovative digital, mobile-first experiences.”
More information here.