Members will enjoy exclusive access to the hospitality brand’s full suite of restaurants, bars, nightclubs, as well as priceless experiences.
Accor’s existing Le Club Accorhotels has been replaced by a brand-new lifestyle loyalty program called Accor Live Limitless, ALL for short. Aside from hotel stays, members will also enjoy access to the brand’s whole suite of restaurants, bars, nightclubs, as well as “money can’t buy” experiences.
According to the hospitality group, this US$255 million global platform will offer “rewards, services, and experiences across their entire ecosystem to bring value to everyday life whether you work, live or play”.
Partnerships with companies like IMG will allow its members to participate in unique dining experiences, chef-led masterclasses, and culinary workshops. From 2020 onwards, members will enjoy invites to Taste Festivals in cities such as London, Paris, Hong Kong, and Toronto. Meanwhile, Accor’s deal with AEG will let members gain access to more than 60,000 tickets and private suites spanning Asia, Europe, and Latin America.
In addition, Accor has secured a deal with French football club PSG to become its principal partner and shirt sponsor from the 2019/2020 season.
Travelers can expect to learn more about ALL via a new app and website, which will highlight four main experiences across themes like entertainment, dining, and sports. These include a new premium status for their most loyal members, enriched benefits, the ability to earn and spend points across global brands, as well as a full-fledged app.
More information here.