AirBnb Sets its Sights on One Billion Guests per Year by 2028

The home-sharing service announces new property types, luxury rentals, and a quality-verification program.

An AirBnb Plus home in Shanghai.

In the decade since its founding, Airbnb has grown from three air mattresses in its co-founders’ San Francisco apartment to a global accommodation platform with some 4.5 million places to stay in 81,000 cities, helping to revolutionize the travel industry in the process.

And if the company has its way, the next 10 years could prove even more transformative.

At a press conference in San Francisco Masonic Auditorium on Thursday, CEO Brian Chesky unveiled a “roadmap” of initiatives designed to put Airbnb on the path to more than one billion guests per year by 2028.

As a part of its efforts to support and expand its home-sharing community, the company is introducing more ways to search Airbnb’s considerable database of properties. These are currently lumped under just three core types of listings: Shared Space, Private Room, and Entire Home.

Access to the great outdoors from an AirBnb Plus home in Melbourne.

Come summer, four new categories will be added to help users navigate through the millions of accommodation options, including vacation homes, unique spaces (such as tree houses), bed and breakfasts, and boutique hotels. A host of new search filters—like architectural style—have been added to the platform as well.

The company has also launched Airbnb Collections, which Chesky said is aimed at helping guests find “not only the perfect home for you, but the right home for the right kind of trip.” Launching with Collections for family and work trips, the occasion-centric groupings will soon include weddings, honeymoons, group getaways, and dinner parties.

A cozy bedroom in a Los Angeles AirBnb Plus home.

Perhaps even more enticing for those still unsure about the quality of an Airbnb stay is Airbnb Plus, a new rental tier of “verified” homes that have passed through a 100-point inspection process covering comfort, cleanliness, and design. Kicking off with 2,000 properties in 13 cities—among them, Sydney, Melbourne, and Shanghai—the program promises guests “beautiful homes, exceptional hosts, and added peace of mind,” according to the company’s press release.

It also benefits Airbnb hosts by providing design consultations, premium placement in search results, and professional photography services.

Chesky also announced the soon-to-launch luxury tier Beyond by Airbnb, a luxury home option that follows on the company’s acquisition last year of high-end rental start-up Luxury Retreats.

“When you put these … things together,” Chesky concluded, “we think we finally do have a home for everyone.”

More information here.

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