Aman Announces New Sister Hotel Brand

Janu is slated to launch in 2022 with three properties across Europe, Asia, and the Middle East.

An artist’s impression of the main pool at Janu Montenegro.

After two years of research and development, and more than three decades of operating sought-after resorts in some of the world’s most alluring destinations, Aman is now raising the curtain on a brand-new sister hotel brand, Janu.

The Sanskrit word for “soul,” Janu will share some of the traits the Aman brand has become known for: each property will be firmly rooted in their locale, built to an elegant design, and offering guests a heightened level of discreet service. But while Aman provides a refined sanctuary from daily life, Janu emphasizes connectedness, with a stated aim “to rekindle the soul by delivering harmony through the dynamic balance of opposites.” A stay at Janu may be just the ticket for those intent on making deeper, purposeful connections and seeking the company of like-minded travelers.

In a press release, Aman chairman and CEO Vladislav Doronin explained his wish to “push the hotel industry into a new sphere” by introducing this complementary brand, to better serve the evolving needs of 21st-century globetrotters in tandem with Aman. “What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again.”

Janu will formally launch in 2022 with the opening of three hotels that are already under construction. These include a hillside hideaway in Montenegro with guest rooms and serviced residences overlooking the Adriatic Sea; an outpost in the scenic Al Ula region of northwestern Saudi Arabia, which is home to the UNESCO-listed archaeological site of Mada’in Saleh (once the second-largest Nabatean city after Petra); and also a property in Tokyo. Other hotels are also in development but have yet to be announced.

Janu Montenegro will be located above the Adriatic Sea, near Aman Sveti Stefan.

An artist’s impression of the lobby at Janu Montenegro.

Light-filled guest rooms at Janu Montenegro will merge indoor and outdoor living.

A serviced residence at Janu Montenegro with a private pool.

Every Janu hotel will be characterized by a contemporary design with a mood-enhancing abundance of space and light. Guest rooms will be suitably large, creating a tranquil environment in which to unwind, while convivial social spaces for dining and drinking focus on gastronomy and mixology guided by a culture of innovation.

One of the core pillars of the Janu brand is the concept of social wellness, incorporating high-octane group classes and mindful, introspective activities that allow guests to reconnect with the self. Cutting-edge wellness experiences at each property will incorporate the latest high-tech treatments as well as extensive hydro and thermal facilities.

A conscious and sustainable approach is key to Janu’s ethos, informing all aspects from the initial development stages to the day-to-day operations at each hotel, as well as activities and food offerings. It’s all part of a mission to ensure that guests are “enriched by the presence and energy of others.”

More information here.

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