The brand has posted its first video on a digital platform with nearly 670 million active users across the globe.
In response to the worldwide success of the #TikTokTravel challenge, which has racked up more than 32 billion views from cooped-up social media users, Bangkok-based hospitality brand Avani Hotels and Resorts is now delivering travel inspiration through a newly created TikTok channel.
Avani will be collaborating with popular content creators to showcase under-the-radar experiences around the world, providing fresh insights on destinations in the 15 countries where Avani has a presence, including Koh Samui and Hua Hin in Thailand; Melbourne, Australia; and Victoria Falls in Zambia. Viewers can look forward to a dose of virtual travel through a series of short videos, spotlighting everything from lesser-known architectural gems in a given area and mouth-watering local cuisine to the inner workings of Avani hotels — the latter done via behind-the-scenes tours.
Anyone checked in to an Avani property who posts videos of their stay and travel experiences on TikTok can mention @AvaniHotels for the chance to be featured on the official channel.