Bliss Out with Cathay Pacific’s New First and Business-class Products

The Hong Kong flag carrier will be collaborating with luxury UK lifestyle label Bamford to launch new travel kits, amenities, and bedding in its premium cabins.

The first-class experience.

Flying with Cathay Pacific just got even more luxurious for first and business-class passengers thanks to its new branding campaign “Move Beyond”, which looks set to enhance traveler experience through various entertainment and product upgrades.

As part of this campaign, the Hong Kong flag carrier will be collaborating with luxury UK lifestyle label Bamford to launch new travel kits, amenities, and bedding in its premium cabins. According to the airline, these enhancements are designed to create a “more bespoke, sensory journey” for travelers.

Vivian Lo, Cathay Pacific general manager customer experience and design, said: “We are incredibly excited to be unveiling many wonderful enhancements in our First and Business Class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium inflight experience.”

Here’s what to expect:

New tableware, inclusive of chinaware from Nagoya-based Noritake.

First-class cabin

Upon boarding, passengers will be welcomed by a personalized note, a hot towel, as well as a glass of refreshing jasmine silver needle tea by UK-based brand Jing, all served on a reception tray. With wellness at its core, the upgraded in-flight menu will feature light options for mains and breakfast meals, alongside healthier choices like superfood bowls and side dishes with lean proteins. Cold-pressed juices from local juice brand Bless, with ingredients, said to help stimulate metabolism, will also be served.

Meals will be presented on a new range of tableware, inclusive of chinaware from Nagoya-based Noritake, cutlery from British brand Robert Welch, as well as wine glasses from Austria-based glassware manufacturer Riedel.

Bamford’s Botanic Pillow Mist will be a key part of the airline’s turndown service.

A good night’s rest is ensured with bedding amenities from Bamford, such as a 600-thread-count, “100 percent sustainably sourced” cotton mattress and duvet, and a soft full-size pillow. Male and female amenity kits from the same brand will also be gifted in beautiful glass bottles.

To promote relaxation, the brand’s Botanic Pillow Mist will be a key part of the airline’s turndown service, where a cabin attendant will help convert reclining seats to flatbeds.

Long-haul passengers on the business-class will also enjoy new Bamford bedding amenities.

Business-class cabin

Likewise, long-haul passengers on the business-class will enjoy new Bamford bedding amenities. These include a soft mattress topper with a larger, plusher sleeping pillow, “premium-quality” slippers, and a brand new 400-thread-count pillowcase and a two-piece duvet, both of which are made of “100 percent sustainably sourced cotton”. Those on regional flights will receive a new day blanket and a plush pillow for their comfort.

New Bamford-branded business class amenity kits.

Come December 1, the airline will launch new Bamford-branded business class amenity kits available in four different colors rotated throughout the year.

Aside from soft product upgrades, Cathay Pacific has also announced that it will quadruple its inflight entertainment content, and unveil new menus for its long-haul economy-class passengers in partnership with the Hong Kong-based Black Sheep Restaurants.

More information here.

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