Whether they’re flying short or long haul, passengers will soon get to watch the brand’s popular shows — in addition to Warner Bros. movies — to their heart’s content.
Come New Year’s Day, Cathay Pacific is set to become the first airline in the Asia-Pacific region to introduce HBO Max Originals to its seatback inflight entertainment experience. Hong Kong’s home airline will debut the HBO Max brand from January, bringing more than 200 hours of content in the first three months to every seat. Included in the lineup are award-winning recent hits such as the first three seasons of Succession, as well as The White Lotus and Mare of Easttown, alongside original series such as Friends: The Reunion, Gossip Girl (2021), and The Flight Attendant. Flyers can also look forward to watching classics including Sex and the City, The Sopranos, Game of Thrones, Band of Brothers, and much more.
Seatback entertainment is already available on every seat aboard all Cathay Pacific aircraft, including those flying short-haul routes. This latest development builds on the airline’s latest offering of 4K content paired with Bluetooth headphones, launched on its Airbus A321neo fleet earlier this year.
Cathay’s General Manager for Customer Experience and Design Vivian Lo said in a statement, “To be the first in Asia to launch the HBO Max brand, not just on board flights but anywhere is exceptional. It’s a great example of an airline and streaming service working together to bring an unprecedented entertainment experience to passengers and we hope our customers find their next new binge-worthy show on Cathay Pacific.”
Cathay Pacific offers an extensive content set consistently on all long-haul flights and many short-haul flights, including those operated by its A350, Boeing 777 and A321neo aircraft. Also included within the HBO Max partnership is the Warner Bros. movie library, with new releases such as Space Jam, Suicide Squad, and Dune, allowing passengers to catch up on these films if they missed them in cinemas. In the next year, the airline plans to add over 300 hours of HBO Max content to its inflight entertainment offerings.
More information here.