Hong Kong’s flag carrier will be rolling out a single four-tier membership program next summer.
Cathay Pacific is integrating “the best of Marco Polo Club and Asia Miles” in one platform come July 2022, with members worldwide given access to a personal profile page via the Cathay Pacific website, allowing them to keep track of their points and miles and access a wider range of benefits tailored to their evolving everyday needs.
The airline explained in a statement: “Many members have told us they would like their experience with Asia Miles and Marco Polo Club to be easier, that they want more convenience and choice — so we are creating more options to earn and spend Asia Miles and earn Status Points, while diversifying our lifestyle offering to address shifting needs, behaviors and preferences.”
Some significant changes are already underway ahead of the planned merger next July. Marco Polo Club club points have been renamed Status Points, with Asia Miles acting as a “currency” that members can earn and use to redeem all kinds of rewards. In addition, the elite tier status will now be extended until December 31, 2022, with members eligible to receive a further extension through 2023 if they fly with the airline, use their co-branded Cathay Pacific credit card to make purchases, convert Asia Miles from credit card partners, or shop on Cathay’s new online platform in 2022.
The revamped membership program will feature four tiers. Those with entry-level Marco Polo Green membership will be able to enjoy their previous benefits until the end of their membership year, after which they will change to Cathay Green member benefits. This means Green members will no longer have access to premium economy check-in counters, priority boarding, and lounges, but can retain existing perks such as extra-legroom seats and extra luggage redemption. In the meantime, members’ Asia Miles and Status Points balance will be transferred to their Cathay member profile.