Etihad Launches Mangrove Forest Initiative

Customers and frequent flyers can now “adopt” a mangrove tree in Abu Dhabi to reduce their carbon footprint.

Photo: Etihad Airways

Etihad Airways has teamed up with Abu Dhabi’s environment agency to establish the Etihad Mangrove Forest and support conservation projects that safeguard the native mangroves of the UAE. It’s the culmination of joint programs carried out with the government and other partners such as the Jubail Island Investment Company, aimed at developing new carbon sinks and natural resources to remove carbon from the atmosphere. This new initiative allows travelers to offset some of their emissions by “adopting” a mangrove at a small fee.

With the rollout of a new digital platform, the Etihad Mangrove Forest will allow customers to invest in carbon removal for AED 18.5 (US$5) per mangrove. Individual trees can be tracked online or through an app; the guest receives a unique tree code, geolocation, and virtual access to their tree for the next 10 years. Users even have the chance to name the tree and gift it to their loved ones.

Tony Douglas, Group CEO of the Etihad Aviation Group, said in a statement, “The Etihad Mangrove Forest is the next step in our sustainability journey to ensure our responsibility to remove carbon from the atmosphere is progressing. The intent is to create forests on all continents we fly to, and to provide our guests with an engaging opportunity to take part in the solution.”

Through the platform’s app, investors have the chance to “chat” with their chatbot-enabled tree, while pinpointing its location on satellite maps and accessing scientific data, including CO2 consumption metrics that can be tracked and offset against emissions. Etihad Guest Members will be able to invest in the Etihad Mangrove Forest using Etihad Guest Miles in the Reward Shop starting this month.

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