Etihad Partners Panasonic to Help Travelers Fight Jet Lag

Passengers can expect a personalized plan to combat jet lag, including suggested sleeping patterns, exposure to light, and even the type of food to consume.

Photo: Etihad, Panasonic

With wellness at the forefront of travel these days, the fight against jet lag is no longer a losing battle. A new partnership between Etihad Airways (Etihad) and Panasonic Avionics Corporation (Panasonic) will begin trial with personalized jet lag advice for its passengers.

Called the Jet Lag Adviser, the service integrated into the airline’s passenger app, will offer curated jet lag reduction plans based on individuals’ information including chronotype, circadian rhythms, the nature of travel, height, weight, as well as travel details such as flight times, routes, and zones.

Passengers will then receive a summarized “jet lag impact score”, which estimates how severe jet lag might be on that route in general and their own travel specifically. Their personalized jet lag plan will also detail their pre-flight, flight, and post-flight phases, with a recommended schedule of what to do in each phase so as to reduce jet lag. Suggested tips will span sleeping patterns, exposure to light, types of exercise, and even the type of food to consume.

In addition, passengers will be reminded of these recommendations through the app, so as to help them feel more energetic and ready for activities at their destinations.

Robin Kamark, Etihad Aviation Group chief commercial officer, said: “Etihad is committed to providing choice and a superior experience to our guests, and we are continually looking at new ways to do just that. With the Jet Lag Advisor, we can now leverage artificial intelligence to improve the travel experience.

“This will be the first of many wellness initiatives we will explore together, and we are excited about our partnership with Panasonic and the possibilities that lie ahead.”

More information here.

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