Together with Samsung Electronics Australia, Qantas has launched a trial entertainment service that uses Samsung virtual reality (VR) technology to give customers a 360-degree interactive experience while in flight and on the ground—literally adding a whole new dimension to the airline industry. Qantas’ VR headsets—an industry first—will immerse passengers in a three-dimensional virtual world where, at the click of a button, they will be able to preview the airline’s network destinations, test new Qantas products, and watch the latest in-flight movies. As part of the three-month trial, Samsung Gear VR headsets will be made available to customers in Sydney and Melbourne International First Lounges starting mid-February as well as in first-class cabins on select A380 flights between Australia and Los Angeles starting mid-March. Assuming a positive response, Qantas is also working closely with production company Jaunt to develop live-action content, including destination footage, further inspiring travel and promoting tourism. For more information, visit Qantas.