Jumana Bali to be Rebranded as an LXR Resort

The former Banyan Tree Ungasan is joining Hilton’s portfolio of boutique ultra-luxe hotels.

The Presidential villa at LXR’s upcoming Bali resort. (All photos courtesy of Hilton)

While you might not have heard of Jumana Bali Ungasan Resort, which originally made its debut as a Banyan Tree more than a decade ago but went independent early last year, it’s poised to move onto the radar of Bali-bound travelers in the coming months. Now, thanks to an agreement signed between Hilton and Indonesian developer PT Surya Semesta Internusa Tbk, late 2022 will see the all-villa resort relaunched as Southeast Asia’s first LXR-branded property.

Hilton recently opened its inaugural Asian outpost under the label, Roku Kyoto, LXR Hotels & Resorts, in Japan’s former imperial capital. The LXR brand puts an emphasis on boutique luxury and immersive local experiences, and the global hospitality giant says the Ungasan resort will tap into Balinese folklore, heritage crafts, and ancient healing techniques, as well as presenting its guests with traditional cuisine.

Johannes Suriadjaja, chairman of PT Surya Semesta Internusa Tbk, said in a statement, “The ability to retain the resort’s unique identity while benefitting from Hilton’s rich experience in delivering exceptional hospitality and strong brand values will allow us to redefine the luxury travel experience in one of Bali’s most sought-after destinations.”

Overlooking Melasti Beach from the cliff tops of southern Bali’s Bukit Peninsula, and perched 70 meters above the Indian Ocean, the resort comprises 72 pool villas. Guests will have five drinking and dining concepts to choose from, including an all-day dining venue, a specialty restaurant, a beach club, and two bars. It’s understood that the property will be refurbished ahead of the rebranding, through a soft renovation rather than a complete overhaul. Once that process is complete, Jumana Bali will become Hilton’s fourth hotel on the island after Hilton Bali Resort and Conrad Bali — located at opposite ends of Nusa Dua — and Hilton Garden Inn Bali Ngurah Rai Airport.

An aerial view of the all-villa property.

Inside a one-bedroom villa, which opens out onto an infinity-edge plunge pool.

LXR Bali’s main pool at sunset.

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