Lufthansa is Trialing a “Sleeper’s Row” in Economy

By paying an extra US$260, those flying coach on one transatlantic route will get a taste of business class.

Photo: Lufthansa

Low passenger loads due to the ongoing Covid-19 pandemic are forcing airlines around the world to look for ways to generate extra income from their customers. For the next few weeks, travelers on board Lufthansa flights between Frankfurt and São Paulo can now book an adjacent row of three to four empty seats for a good nights’ rest: a welcome prospect for the 12-hour transatlantic journey. Through this new cabin product, called “Sleeper’s Row”, passengers will also enjoy priority boarding and be provided with a business-class pillow, blanket, and seat topper for the duration of the flight.

The tempting add-on is priced at just US$260 per person. For now, it cannot be reserved online, and must be purchased at the airport, either during check-in or while at the boarding gate. Travelers hoping to do so should contact a member of Lufthansa’s ground staff and pay on the spot with a credit card. The German airline says the trial period for “Sleeper’s Row” is only running until the middle of December, and there will be limited availability per flight.

“Sleeper’s Row” is by no means the first initiative of its kind. Last January—well over a year before the initial coronavirus outbreak morphed into a global crisis—Garuda Indonesia rolled out a similar scheme for passengers on its now-terminated Jakarta–London–Denpasar route. The carrier’s Economy Sleeping Comfort seat took up three standard seats, with fliers eligible for upgraded meals and amenity kits alongside a baggage allowance of up to 40 kilograms.

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