2024 will see the launch of four properties ranging from an overwater retreat on the Gulf of Thailand to a rustic-chic spot in a beachfront vineyard.
The Lux Collective’s flagship brand LUX* has signaled plans to branch out to three more countries around the world, adding to its current lineup of 16 operating hotels and resorts on its home island of Mauritius and in China, the Maldives, and the French overseas territory of Réunion.
LUX* is making its first foray into the Middle East with a pair of resorts in the less-explored UAE emirate of Sharjah. Set to debut in early 2024, the 18.7-hectare LUX* Al Jabal will be a 45-room hillside retreat that will overlook the beaches of Khorfakkan and Luluya on the Gulf of Oman. The architectural design will take inspiration from the surrounding landscape, and room configurations include three-bedroom suites for groups and a royal suite with a private pool and butler service. Facilities range from a LUX* ME Spa to restaurants where local ingredients star in curated menus, such as one for the brand’s Keen On Green vegan cuisine.
Meanwhile, LUX* Al Bridi will afford sweeping views of the 1,690-hectare Sharjah safari project, a wildlife preserve home to over 50,000 animals, among them native mountain gazelles. The resort features 35 safari-style tents, its own spa, and a discovery center where guests can join conservation-focused initiatives. Destination dining in the wild will be offered, alongside outdoor activities such as dune surfing and excursions by four-wheel drive for desert stargazing.
Over in Southeast Asia, LUXNAM* Phu Quoc is due to open in late 2024 on Vietnam’s largest island. The all-villa resort will be laid out in the shape of a stylized dragon in a nod to Vietnamese folklore, with two areas connected by a two-kilometer jetty. Accommodations in the Maldivian-style resort are being designed with a minimalist look; guests will have a choice of 109 overwater villas (most of which come with plunge pools), 13 beach pool villas, two penthouses, and two beachfront mansions. Recreational facilities on site include a spa and gym, four swimming pools, and a children’s playground.
In 2024, The Lux Collective will also expand to Europe with the launch of LUX* Marseillan in southern France. Located in a beachfront vineyard between the saltwater lagoon of Thau and the Mediterranean Sea, it will feature an in-house spa and contemporary accommodations that reinterpret the vernacular architecture of local farmhouses. More details are set to be revealed in due course.