Massive expansion plans are in the works for well-loved brands including The Ritz-Carlton, St. Regis, W, and more.
Following the launch of Marriott’s new unified loyalty program Marriott Bonvoy, the hospitality group revealed that it plans to launch more than 30 luxury hotels across the world this year.
These upcoming properties will span well-loved brands under the Marriott family, including The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, EDITION, JW Marriott, and Bulgari. The group will also expand its luxury footprint in 20 new countries, such as Sri Lanka, Bermuda, Morocco, and Kenya.
Tina Edmundson, Marriott International’s global brand officer and luxury portfolio leader, said: “From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
Marriott also hopes to reshape the future of luxury travel by offering even more personalized experiences, allowing travelers to be more engaged and vested in creating their own dream vacations. “For our guests, we strive to go beyond offering moments of delight, to creating experiences that will profoundly inspire and transform,” Edmundson said.
Travelers can look forward to six openings for The Ritz-Carlton in the year ahead, including its 100th property. The brand is expected to return to Australia with the debut of The Ritz-Carlton, Perth and is slated to grow in China with the opening of The Ritz-Carlton, Xi’an.
Meanwhile, St. Regis will debut the André Fu-designed St. Regis Hong Kong, as well expand in Europe with The St. Regis Venice. The latter will be located on the Grand Canal and offers a central location from which to explore the historic city.
As for The Luxury Collection, nine properties will debut this year in coveted locations such as Okinawa, Çeşme, Buckinghamshire, and Budapest.
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