Meet Marriott Bonvoy, Marriott’s New Unified Loyalty Program

From February 13 onwards, loyalty members can look forward to a new mobile app, exclusive travel experiences, and more.

Last August, Marriott International announced a yet-to-be-named unified loyalty program that combined Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guests (SPG).

Now, it’s been revealed that Marriott Bonvoy will replace the three loyalty program names—reflecting the benefits and experiences of the expanded travel loyalty portfolio. For members, it means a new way of earning and spending their points at more than 6,500 hotels worldwide.

Making it easier for those who aren’t exactly points geeks, the new program has streamlined the way that points are earned on hotel stays, simplified the number of elite tiers, and introduced new rules on redeeming points for complimentary stays.

Come February 13, the new logo and branding will be reflected on all channels, including websites, mobile, and co-brand credit cards. By then, each of the platforms, Marriott Moments, Marriott Rewards Moments, and SPG Moments, will become Marriott Bonvoy Moments. The site will feature more than 120,000 experiences in 1,000 destinations available for purchase with a credit card or points.

The new logo.

Highlights include once-in-a-lifetime experiences such as cooking alongside renowned chefs Daniel Boulud and Eric Ripert, or honing football skills in American football with retired wide receiver and Pro Football Hall of Fame member Jerry Rice.

Along with the launch of Marriott Bonvoy are two new names for Elite status tier names: Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights, whereas AmbassadorElitewill replace Platinum Premier Elite with Ambassador. This top Elite status tier rewards members who surpass 100 nights and more than $20,000 in annual
spending, by offering the highest level of bespoke service. Perks include having a dedicated ambassador to help plan their travels and cater to their needs one-on-one.

Loyalty members can also look forward to a new mobile experience by simply downloading the current Marriott app, which will automatically update to become the Marriott Bonvoy app on February 13.

More information here.

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