New Hotel Openings: W Melbourne

Marriott International has just unveiled its second W Hotel in Australia, a playful, quirky homage to the history and culture of the Victorian capital.

A Fabulous room at the brand-new W Melbourne. (All photos courtesy of Marriott International)

When Australia’s borders reopen, fans of the W brand can look forward to staying at its newly minted outpost in downtown Melbourne. Located at 408 Flinders Lane, the hotel expresses the city’s laneway culture and is big on personality, thanks to the work of Australian design firm Hachem and a handful of Melbourne-based artists. Guests should look out for the impressive lenticular art installation by local painter Rus Kitchin, who has created a fantastical canopy of Australian flora and fauna above Hosier Lane.

Upstairs, the 294 guest rooms and 29 suites all bear design details nodding to Melbourne’s fascinating history and culture. The Wonderful, Fabulous, and Mega category rooms draw their inspiration from the nearby street-level 1960s newspaper kiosks, while Marvelous rooms come with a wall graphic of a fairy wren that peels back to reveal a colorful local scene. On the top floor (Level 15), the 175-square-meter Extreme Wow suite features an interactive music station and a large balcony overlooking the Yarra River.

Curious, the hotel’s timber-ceilinged cocktail bar.

W Melbourne also channels the forward-thinking, cosmopolitan nature of the city’s food scene in its dining and drinking venues. All-day restaurant Lollo features a menu conceptualized by acclaimed local chef Adam D’Sylva, focused on sharing plates and drawing upon his own multicultural upbringing in an Italian-Indian household. Bespoke cocktails are a must at all-night bar Curious, where patrons mingle below a raft of timber beams arranged in a parametric sequence, while signature Japanese restaurant Warabi (set to launch in May) will offer seasonal produce in an intimate space for just 30 diners and a private dining room for 10. Also opening that month, Culprit is being styled as a cross between a wine bar and a Melbourne café, with a Vermouth tasting tray and a floor-to-ceiling display of charcuterie.

FIT and WET, staples of any W hotel, are situated on the 14th floor, where a gym featuring the latest equipment complements a snazzy, gold-roofed indoor pool with a poolside bar and DJ booth. Swimmers will get to enjoy sweeping views of the city skyline.

“It was a natural choice for us to launch our second W hotel in Australia in one of the world’s most culturally diverse cities,” said Sean Hunt, Marriott International’s Area Vice President of Australia, New Zealand, and Pacific. “With its bold style, energizing nightlife, and great appetite for what’s new and next, Melbourne is a brilliant new addition to our luxury portfolio, and solidifies our confidence in the travel recovery here in Australia.”

More information here.

WET, W Melbourne’s indoor pool on Level 14.

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