Putting the AR in Art at The Ritz-Carlton, Millenia Singapore

Guests at the high-rise hotel in Marina Bay can now enjoy a high-tech contemporary art tour unlike any other.

Cornucopia by Frank Stella is featured in the AR tour. (Image: The Ritz-Carlton, Millenia Singapore)

A brand-new augmented reality art tour, billed as the world’s first inside a hotel, provides another reason for culture-loving residents of the Lion City to book a staycation at The Ritz-Carlton, Millenia Singapore. The self-guided experience allows users to virtually interact with 10 key works of the hotel’s 4,200-piece contemporary art collection — believed to be one of the largest in Southeast Asia.

The featured masterpieces include Frank Stella’s Cornucopia and Moby Dick, China China and Greater Water Series by Zhu Wei, Dale Chihuly’s Sunset, and Double Screw by John Rose. Other notable artworks featured in the tour were created by David Hockney, Tay Bak Koi, Rainer Gross, and Robert Motherwell. More pieces will be added over the coming months, and there are plans to roll out different language options as well.

Zhu Wei’s Greater Water Series, seen with AR elements. (Image: The Ritz-Carlton, Millenia Singapore)

Guests will be able to admire the artworks in their real-world environment with the addition of computer-generated graphics and sound, and see them “come to life” as they browse written and audio narratives about the pieces and their artists. Visitors are also encouraged to take a photo and/or video of themselves striking their most creative poses with the art in the augmented reality environment, and share them on social media.

Developed in partnership with Australian cloud-based platform Plattar as part of the Singapore Tourism Board’s first phase of the Singapore Tourism Accelerator Program, this web-hosted augmented reality tour is a major step up from the art-focused 28-minute English podcast the hotel introduced in 2007. That has since been used about 50,000 times.

Guests at The Ritz-Carlton, Millennia Singapore can access the augmented reality art tour through the hotel’s Overnight in the Museum room package. Valid for stays until December 29, 2021, the offer also includes tickets for the “Future World” exhibition at the nearby ArtScience Museum, a relaxing butler-drawn bubble bath, and complimentary breakfast. Prices start from S$530 per night.

More information here.

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