Made by Victorian craft distillery Four Pillars, QF100 pays tribute to the airline’s birthplace in Queensland.
Although the Covid-19 pandemic has put a dampener on its centenary celebrations, Australia’s flag carrier is still finding ways to commemorate the milestone. Qantas has teamed up with Four Pillars Gin — a craft distillery based in the Yarra Valley northeast of Melbourne — to release a uniquely Australian gin to mark the 100th anniversary of its founding in the outback town of Longreach.
The limited-edition QF100 gin features botanicals sourced from the central western Queensland region where Qantas was born a century ago. To create a gin that captured the spirit of the national airline, Four Pillars co-founder and distiller Cameron Mackenzie traveled to the outback community to forage for botanicals native to the area, under the guidance of local indigenous elder Suzanne Thompson.
“Almost every grass, leaf, berry, or fruit in this region has a use within the indigenous culture and has done for thousands of years. When we visited last year, native lemongrass was plentiful, and it has become the heart and soul of this gin,” Mackenzie said in a statement. The gin also incorporates other indigenous Australian ingredients such as macadamia and lemon myrtle.
Stephanie Tully, Qantas’ Chief Customer Officer, added, “Our founders credit the support of the people of central western Queensland as instrumental in getting Qantas off the ground back in the early 1920s, so we are delighted to launch a special gin that honors the region that has backed us since our beginning.” She then explained that the gin’s label with gray stripes recalled the corrugated iron on the original Qantas hanger at Longreach Airport.
Travelers will soon be able to toast the recent launch of the trans-Tasman travel bubble by enjoying the gin in a signature centenary cocktail named the Longreach Fizz. This special drink will be served at the Qantas International First lounges in Sydney and Melbourne and the Brisbane International Lounge, as well as the airline’s six domestic ultra-exclusive Chairman’s lounges.
The QF100 gin is priced at A$90 and is now available via wine.qantas.com.