Singapore Airlines Launches KrisPay It Forward

The campaign allows KrisFlyer members to donate miles and provide essential workers and medical professionals on the front lines with special snacks.

Photo: Singapore Airlines

International leisure travel might not be possible for at least the next few months, but we can still put some of our air miles to good use. Singapore Airlines’ brand-new KrisPay It Forward project gives frequent fliers the chance to fund acts of kindness—in the form of a complimentary snack set—for 100,000 healthcare staff, municipal workers, public transport operators, taxi drivers, and migrant workers in Singapore.

JoAnn Tan, the airline’s acting senior vice president of marketing planning, said, “This initiative provides a platform for KrisFlyer members to show their support for frontliners, and as well as many of the unsung heroes in our community. This is our small way of thanking them by giving them a well-deserved treat, and giving local businesses a boost at the same time.”

Every donation of 450 KrisPay miles (which corresponds to S$3) can buy one snack set. According to a press statement, the treats will range from samosas, muffins, and milk or green tea to donuts and curry puffs. These will be made by KrisPay partners like the local franchises of international chains such as Gong Cha and Krispy Kreme, alongside homegrown companies such as Cedele (a group specializing in baked goods), Polar Puffs & Cakes, and Indian restaurant Sakunthala’s Food Palace.

Part of the ongoing #SIAcares initiative, the campaign will run until July 15, or until it reaches the target of funding 50,000 treats (at a value of S$150,000) with donated miles. Singapore Airlines has pledged to match contributions with a further 50,000 snack sets.

To donate, KrisFlyer members should click on the KrisPay It Forward link in the Highlights section of the KrisPay app, which is available for download on both Apple and Google Play Store. Members can top up their KrisPay wallet with miles and donate any amount they wish.

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