Singapore Airlines Sets Sight on Becoming World’s Leading Digital Airline

Initiatives include a new Digital Innovation Lab and new digitally enabled experiences for travelers.

Photo: Simon Van Der Burg

The future is digital and the aviation industry is well aware of that, judging by the growing use of artificial intelligence and cognitive computing in aircraft.

One of the top airlines in the world, Singapore Airlines (SIA), has announced its new Digital Innovation Blueprint, which outlines its aim to become the “the leading digital airline in the world.”

In order to bolster its digital capabilities, the airline has established bilateral partnerships with the Agency for Science, Technology and Research (A*Star), the Civil Aviation Authority of Singapore (CAAS), the Economic Development Board (EDB), and National University of Singapore (NUS).

For instance, it is partnering with A*Star to develop predictive maintenance solutions for critical aircraft parts by taking advantage of the agency’s data analytics expertise for insights on aircraft maintenance records.

If these solutions come to fruition, SIA passengers can expect less flight delays and interruptions.

A new Digital Innovation Lab will also be set up, enabling staff to work with start-ups, incubators, and accelerators, to “stimulate new ideas and facilitate collaboration in a creative environment.”

Other initiatives driven by the blueprint include driving traveler-centric convenience with digitally-enabled experiences and engagements, as well as developing innovative digital solutions to personalize passengers’ end-to-end travel experience.

More information here.

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