The move comes as a major boost to Hyatt Hotels, whose 760 properties worldwide constitute a small global footprint compared to other major brands.
If you’re a World of Hyatt member but also a fan of high-end boutique hotels, here’s some good news: Hyatt Hotels has just announced a loyalty partnership with Small Luxury Hotels of the World (SLH) that will go into effect by the end of the year. You’ll soon be able to earn and redeem World of Hyatt points – alongside elite night credits – at more than 500 SLH properties around the globe, covering destinations in Europe and Asia where the Hyatt brand doesn’t have a presence.
This means that the more than 10 million World of Hyatt members might get to earn and redeem points at places such as Naman Retreat, a contemporary wellness- and design-focused just down the coast from Da Nang, Vietnam; the breezy, colonnaded Galle Fort Hotel (a former Dutch colonial villa) in Sri Lanka; plus Hacienda Zorita Wine Hotel & Spa, which occupies a 700-year-old monastery outside the UNESCO-listed Spanish university town of Salamanca.
That said, travelers wanting to earn or redeem World of Hyatt points for SLH can only do so by booking through the Hyatt website or app. Further details have not yet been released: there’s no word on the exact count of participating SLH properties, how the points and redemption system will match the one currently used at Hyatt, or on the future of SLH’s existing loyalty program, Invited. You’ll just have to watch this space.