St. Regis Rolls Out New Bar Program in Asia Pacific

Expect a tantalizing menu of New York–inspired cocktails and a must-see Violet Hour ritual.

A Settled Trader, one of the new concoctions on the menu. (All photos: St. Regis Hotels & Resorts)

Cocktail connoisseurs have yet another reason to book a stay at a St. Regis hotel on their future travels around Asia. The ultra-luxe brand has just announced the launch of a new bar program with 40 recipes inspired by various New York neighborhoods and several locations outside the city, merging the glamor of Manhattan with infusions made from local ingredients.

Each of the cocktails was created to evoke the mood and feel of specific locales such as Lower Manhattan, Midtown, and the Upper West Side. Featuring butterfat-washed Genever, port, and banana liqueur, A Settled Trader nods to the Dutch settlers in the area now known as Tribeca; United Market is meant to recall a relaxing afternoon in Midtown’s Union Square with its blend of London Dry Gin, pineapple juice, sugar snap peas, and lemon juice. Cotton Club, a fragrant and complex whisky sour, pays tribute to its namesake Prohibition-era nightclub in Harlem, where high-society New Yorkers flocked to hear jazz icons such as Duke Ellington and Louis Armstrong.

A bartender in action during The Violet Hour.

The Mayor of Strawberry Fields represents the Upper West Side, where John Lennon’s legacy of peace lives on in Central Park’s Strawberry Fields memorial; this concoction features fragrant strawberry-infused Pisco, Chartreuse, jasmine, tarragon, and lime. Beyond New York’s city limits, the beach hamlet of Montauk on the eastern tip of Long Island gets its own tribute in Montauk Dreaming: a blend of tropical tequila, sweet vermouth and dill-infused banana liqueur that points to the summery spirit of a scenic destination popular with artists and surfers alike.

Inspired by The Hour: A Cocktail Manifesto by American author Bernard DeVoto, St. Regis guests will witness a theatrical display of a cocktail-throwing ritual by in-house bartenders as part of The Violet Hour, a celebration of the day’s end. They’ll also get to enjoy a signature Violet Hour Martini that combines gin, aromatized wine, orange and violette liqueurs, and orange bitters, served in bespoke glassware designed for The St. Regis.

The St. Regis Shanghai Jingan, St. Regis Singapore, and the newly opened St. Regis Qingdao are the first properties to showcase this new experience, which will be extended to the brand’s other hotels in the Asia-Pacific region come 2022.

More information here.

The locally inspired mural at The St. Regis Bar in Macau.

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